Podcast Transcription Services Blog

Podcasting as a technology is hardly a mystery to anyone today.But there isn't still a clear perspective in understanding the phenomenon that it has become.As Washington Post says
'Podcasting has done what no new technology has ever accomplished: It's gone mainstream and underground at the same time.'That is,just about every sector has figured out a way to make use of podcasting.President Bush uses it to make his radio address available to everyone.At the same time,though there is a distinct buzz about podcasting,numerically there are only 6000 to 7000 podcasts being created while the regular users number in thousands.
In spite of all this,there is no denying the fact that podcasting will have a permanent impact in the way radio shows are created and listened to.The content creators become the content users.Like email,people will stop noticing how deeply it has got involved into their lives.And soon,they would become dependent on it.
Even businesses have identified the inherent potential in podcasting.Adam Curry,one of the pioneers of podcasting,is launching a network exclusively for podcasts.The network will have about 40 shows with split ad revenues.Kleiner Perkins Caufield & Byers and Sequoia Capital,two of the top venture firms from Silicon Valley,have invested a whopping $9.8 million into his project.Sponsorships in podcasts earn the podcasters anywhere between a few thousand dollars to as much as $45000 per month.These ads are for 15 to 30 seconds in between the podcasts.
Transcription services are the ones who are presently ruling the roost when it comes to profitting from podcasting.It sounds unlikely for a transcription company in India to come of any help to a podcaster in far away North America,but the internet makes it necessary as well as possible.Necessary because,podcasts depend upon transcription services for visibility in search engines.Search engines work on the basis of on page factors like keyword analysis and offpage factors like back links.Audio files do not have the any these and hence must be transcribed into text.This text will then mark the presence of the podcast on the web.Also,internet makes this possible because transcription companies make use of the internet to take up podcast files and get them transcribed.The transcripts are available at a location on the net or can be taken from a feed.However,it is important for podcasters to go for good transcription services as they have faster TAT requirements which the transcription company must be able to fulfill.