Podcasting as a technology is hardly a mystery to anyone today.But there isn't still a clear perspective in understanding the phenomenon that it has become.As Washington Post says
'Podcasting has done what no new technology has ever accomplished: It's gone mainstream and underground at the same time.'That is,just about every sector has figured out a way to make use of podcasting.President Bush uses it to make his radio address available to everyone.At the same time,though there is a distinct buzz about podcasting,numerically there are only 6000 to 7000 podcasts being created while the regular users number in thousands.
In spite of all this,there is no denying the fact that podcasting will have a permanent impact in the way radio shows are created and listened to.The content creators become the content users.Like email,people will stop noticing how deeply it has got involved into their lives.And soon,they would become dependent on it.
Even businesses have identified the inherent potential in podcasting.Adam Curry,one of the pioneers of podcasting,is launching a network exclusively for podcasts.The network will have about 40 shows with split ad revenues.Kleiner Perkins Caufield & Byers and Sequoia Capital,two of the top venture firms from Silicon Valley,have invested a whopping $9.8 million into his project.Sponsorships in podcasts earn the podcasters anywhere between a few thousand dollars to as much as $45000 per month.These ads are for 15 to 30 seconds in between the podcasts.
Transcription services are the ones who are presently ruling the roost when it comes to profitting from podcasting.It sounds unlikely for a transcription company in India to come of any help to a podcaster in far away North America,but the internet makes it necessary as well as possible.Necessary because,podcasts depend upon transcription services for visibility in search engines.Search engines work on the basis of on page factors like keyword analysis and offpage factors like back links.Audio files do not have the any these and hence must be transcribed into text.This text will then mark the presence of the podcast on the web.Also,internet makes this possible because transcription companies make use of the internet to take up podcast files and get them transcribed.The transcripts are available at a location on the net or can be taken from a feed.However,it is important for podcasters to go for good transcription services as they have faster TAT requirements which the transcription company must be able to fulfill.
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Among the many new technologies being adopted daily, podcasting is the one that holds special promise. While blogs were making waves for enabling the user to post individual write ups and articles,podcasting goes beyond that.It allows people to not only post their audio files but also broadcast it for those interested in subscribing to it.
A podcast is very much like a radio show with many episodes.The way you access it is not constrained as you can use an iPod,your personal computer or any possible web browser.
Any topic under the sun,be it cricket,bollywood,rock music or career discussions to cookery,will be having innumerable podcasts dedicated to it.It is important to note that many people prefer to listen to something rather than read it out.For such people,podcasts are the first choice.And unlike radio shows,there isn't the need to hear them at a fixed time.Also,podcasting transcription will help you reach a wider audience like the deaf who may have come to know about your podcast but cannot listen to it.
However,podcasts as they are posted,aren't search engine friendly.Anyone who knows a bit about search engine optimization will tell you that while a website is indexed and ranked on the basis of presence of relevant keywords,a podcast cannot be crawled by the search engine crawler as it is not a text file.Some podcast specific search engines make use of speech recognition software but these softwares are hounded by inaccuracies galore.So,what is best method to have rankings for podcasts?
Podcasting transcription is presently the best foot forward in making ones podcast visible to the search engines.The multitude of transcription services that do general transcription can be employed to do transcription for the podcasts too.But your best bet is to go for outsourced podcasting transcription services.They are cheap,have experience in handling the special requirements of the pod casters and provide extra facilities like xml file formats and feeds to transcripts from servers.
Also podcasting transcription is must when we have podcasts of conference calls,discussions,interviews etc.These kinds of recordings should be accompanied by their text format too.Again,transcription services can be a great source of help for such needs.
Click here for Transcriptionstar's podcast transcription services
A podcast is very much like a radio show with many episodes.The way you access it is not constrained as you can use an iPod,your personal computer or any possible web browser.
Any topic under the sun,be it cricket,bollywood,rock music or career discussions to cookery,will be having innumerable podcasts dedicated to it.It is important to note that many people prefer to listen to something rather than read it out.For such people,podcasts are the first choice.And unlike radio shows,there isn't the need to hear them at a fixed time.Also,podcasting transcription will help you reach a wider audience like the deaf who may have come to know about your podcast but cannot listen to it.
However,podcasts as they are posted,aren't search engine friendly.Anyone who knows a bit about search engine optimization will tell you that while a website is indexed and ranked on the basis of presence of relevant keywords,a podcast cannot be crawled by the search engine crawler as it is not a text file.Some podcast specific search engines make use of speech recognition software but these softwares are hounded by inaccuracies galore.So,what is best method to have rankings for podcasts?
Podcasting transcription is presently the best foot forward in making ones podcast visible to the search engines.The multitude of transcription services that do general transcription can be employed to do transcription for the podcasts too.But your best bet is to go for outsourced podcasting transcription services.They are cheap,have experience in handling the special requirements of the pod casters and provide extra facilities like xml file formats and feeds to transcripts from servers.
Also podcasting transcription is must when we have podcasts of conference calls,discussions,interviews etc.These kinds of recordings should be accompanied by their text format too.Again,transcription services can be a great source of help for such needs.
Click here for Transcriptionstar's podcast transcription services
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